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How To Start A Laser Engraving And Cutting Business? [In 8 Steps]

by Shopify API Posted in May 11, 2023

Looking to venture into the laser engraving and cutting business? You've come to the right place!

Our comprehensive step-by-step guide is designed to help you start your own laser engraving business. We'll explore the challenges you may face, what actions you need to take, and how you can succeed at every stage of the process.

Why Start a Laser Engraving Business?

Laser engraving businesses are an attractive option for those seeking an opportunity to start their own venture. With relatively low startup costs and endless potential, it's no surprise that more people are choosing to start their own laser engraving business.

Before we dive into the steps to start a laser engraver business, it is better to know why you should start it. You need to understand the demand and the market to know the potential of the business.

Let's look at some of the benefits of starting a laser engraving and cutting business.

1. Laser Engraving on a Variety of Materials

laser engraving business can make products using different materials

2. Meeting the Demand for Personalized Products

Customization is a growing trend in many industries, from fashion to home decor. Laser engraving and laser cutting offers a way to fulfill this demand and cater to niche markets. By personalizing products with names, images, or messages, businesses can stand out from the competition and appeal to customers who value individuality.

laser engraving personalized products

3. Maximize Productivity and Profitability

Laser engraving machines require less maintenance than traditional manufacturing machines because they have fewer moving parts that can wear out or break. This means less downtime and more productivity, which translates to better profitability.

Besides, laser machines typically use non-contact technology, meaning that the laser beam doesn't physically touch the material being engraved or cut, which reduces the amount of wear and tear on the machine. 

Additonaly, the speed and accuracy of laser engraving machines are two key factors that can improve the productivity and profitability of a laser engraving business.

The more powerful the laser, the faster the machine can engrave and cut the materials. Controlled by software, laser engraving machines ensure precision and consistency, resulting in high-quality products, increased customer satisfaction, and reduced waste. The accuracy also minimizes the need for manual labor and oversight, reducing labor costs.

4. Grow Your Laser Engraving Business with Scalability

As the business grows, laser engraving entrepreneurs have the potential to scale up their operations. This can include upgrading to more powerful machines, expanding their product line, and even hiring additional staff. The scalability of the business makes it a flexible and viable option for entrepreneurs of all levels.

One of the best ways to expand your customer base is through partnerships and collaborations. Laser engraving businesses can work with wedding planners, event coordinators, or other businesses to offer their services for special occasions. This can lead to a mutually beneficial relationship and increase business exposure.

5.  Sustainable Manufacturing with Laser Engraving

Laser engraving is also a more eco-friendly manufacturing option compared to the traditional ones for a few reasons.

Firstly, laser engraving and cutting is a precise process that uses a tiny laser beam to create intricate designs without producing as much waste as traditonal methods. This means that more of the raw material is used, resulting in less waste.

Many traditional manufacturing methods involve large machinery that require a lot of energy to operate. In contrast, laser engraving machines require relatively little energy, especially when compared to other cutting and engraving machines. This makes laser engraving a more sustainable choice for businesses that are looking to reduce their carbon footprint.

Lastly, laser engraving is a relatively clean process that doesn't produce as much dust or debris. This can help to create a safer working environment and reduce the environmental impact of the manufacturing process.

start a laser engraving business

8 Steps to Start a Laser Engraving Business

If you're planning to start a laser engraving business, there are eight crucial steps you must follow. Before making any purchases, it's essential to read these steps carefully and plan accordingly to ensure you take the right path.

As a beginner, it's easy to get overwhelmed and make mistakes such as buying the wrong machine, neglecting prerequisites, or selecting the wrong niche. To avoid these pitfalls, it's important to have a clear vision of your desired outcome. By following these steps, you can start your laser engraving business from scratch and increase your chances of success.

Step 1: Select a Laser Engraver

choose a laser engraver for your laser engraving business

Selecting the right laser engraving machine can be a daunting task for beginners, as there are various types available. This step is crucial in starting a laser engraving business, as the laser machine is your biggest investment.

Before discussing the types of laser engraving and cutting machines, it's important to understand the relationship between power and engraving/cutting. For engraving, a low-power laser is preferable as it produces a fine spot, resulting in better engraving quality. On the other hand, a high-power laser is ideal for cutting as it requires fewer passes and less time to cut the material.

choose a laser engraver with smaller laser beam for better engraving

It's important to note that the power responsible for cutting and engraving is the optical or output power, not the machine or module electric power. While buying a laser machine, you should only consider the optical power.

As far as the cost of the machine is concerned, diode laser machines are the most affordable. They only cost about 1/4th of the CO2 laser machine. But they can engrave fewer materials than a CO2 laser machine.

Ultimately, selecting the right laser engraving machine depends on your business needs and budget. With these machines, you can take your laser engraving business to the next level.

xTool D1 Pro Diode Laser Engraver

xTool D1 Pro diode laser engraver


Learn More

Step 2: Learn How to Use a Laser Engraver/Cutter

We are going to list a few things that are important to consider. You should learn about these as much as you can.

a) Materials and Testing

Using a CO2 laser machine, you can engrave wood, plywood, acrylic, glass, leather, cardboard, paper, stone, metal, rubber, food, fabric, etc.

Before you start engraving, you need to do a speed and power test on a piece of that material. It will help you choose the optimal settings for engraving or cutting.

b) Software

laser engraving software

You also need to use the software that can run the machine. xTool machines have dedicated software, which is beginner friendly. You can also use LightBurn with xTool machines. It is an advanced software for experts.

You will need time to learn to use the software, and it is not very complex. Once you start, you will understand things quickly.

c) Tutorials

Tutorials are quite handy for beginners. xTool has a blog, video tutorials, and detailed guides that you can follow.

Moreover, you can also learn from some laser engraving and cutting YouTube channels. Some of them are Build Dad Build, LA Hobby Guy, and Paw Paw’s Workshop. You can see their videos and follow their tips, tricks, and hacks to get the best results.

You can also join the xTool’s Facebook group, where people share their projects and guide with each other. You will get to know a lot, and our moderators will also help you out if you are struggling with anything.

d) Safety

Safety is very important, and you need to take all safety measures before using the machine. Firstly, you should wear protective glasses to keep your eyes safe from the laser. Due to any mishandling, the laser can reflect, so you need to make sure your eyes are safe.

Keep the machine area clear. There shouldn’t be combustible materials near it. Moreover, never leave the machine unattended and keep your children and other people out of the room.

Another important thing is that you should never try a new material before you get to know about its composition and whether it is safe for laser or not.

You also need to make sure there is proper ventilation. Some materials might produce toxic fumes, so you should also know how to filter them and improve the ventilation of the area where you are using the machine.

With all safety measures, you are ready to start the engraving and cutting.

Step 3: Find the Profitable Niche

find a profitable niche for your laser engraving business

People usually ignore selecting a niche, and they try to sell whatever they see. If you want to boost your sales and earn a handsome profit, you need to select the right niche for you laser engraving and cutting business.

There are many niches, such making customized gifts and décor items. These niches are very vast, so you can also narrow them down and pick something that is profitable as well as hot selling.

For instance, you pick the niche of décor items, but as it is a vast niche, you can narrow it down to banners, minimalist décor items, wall hangings, or wall clocks.

You can choose any of the niches or micro-niche to start. But before that, you need to ensure whether there is a market for the product or not.

You can search for similar products on Etsy and other online marketplaces to get an idea of the number of customers and the market. You can also check what local customers are selling in their stores and events. Once you understand the potential of the product, you can start making it.

Step 4: Buy Materials & Design Files

Here are some sites of buying materials for your laser engraving business:

After materials, you also need the design files for the project. Sometimes, there is no need for such files, but most of the time, you need these. There are pre-made design files available, and you can purchase them for your commercial projects. Plus, you can also search for free design file websites.

Additionaly, you can also create the designs on your own, which allows you the maximized personalization. Below are some common design softwares used by laser engravers, 

  • Inkscape
  • Adobe Illustrator
  • Photoshop
  • CorelDraw

Step 5: Go to the Market

Selling products is a significantly struggling step in starting a laser engraver business. You can make dozens of products, but if you can’t sell them, your effort is useless.

If you want to sell laser engraving and cutting products, you should leave no stone unturned. It means from online marketplaces to your nearby simple store, you need to try everything.

First, you can try selling products on Etsy. It won’t cost you much to list a product, and then you can make the products once you get orders. Other than Etsy, you can try Amazon, eBay, or anything you can try. If you have a blog or website, you can also promote your products there

Social media is the best place to kickstart your laser engraving business. You can create a brand-new page and then start promoting your products. With the help of paid advertising, you can gain a lot of customers, given that you know how to use Facebook ads or you have a particular person for that.

Another way to get instant sales at the early stage is through the help of friends and family. You can tell them about your products and ask them to promote them through social media or word of mouth. It will help you sell your products quickly

You should visit the nearby stores and tell them what you can do with the laser machine. You can make products of their choice as well. Shops, restaurants, and businesses also require such products, so you can also show them your product range and convince them how you can customize products for them.

selling laser engraving products at your nearby stores

Attending craft shows can also be a great marketing strategy for your laser engraving and cutting business. Craft shows attract a specific group of people who are interested in unique, handmade products. These individuals are often looking for one-of-a-kind items that they can't find in stores. By attending craft shows, you can reach this audience and showcase your laser engraving and cutting products to potential buyers.

If there are ten ways to sell products, you should try all ten and look for the 11th one. You need to do everything to sell your laser engraving and cutting products.

Step 6: Pricing

pricing strategies for a laser engraving business

Here comes an important issue of which beginners are not aware. The pricing of the product matters a lot. Obviously, you are a new seller, so you must offer your services at a bit lower rate than existing sellers on the market. It is just a simple strategy to skyrocket sales, but if you want, you can also match the price or set it whatever you want.

First, you need to keep the material cost in mind. You have purchased the material, so make sure how many items you can make from it. After the material cost, you need to add advertising cost, electricity cost, shipping cost, packaging, and whatever the expenses are. You also need to keep in mind that the laser machine you are using is a big (while worthy) upfront investment, so you also need a return for that.

Once you determine the cost of making the product, you can set a suitable retail and wholesale price. Make sure there is enough margin to cover your own labor cost and machine investment. Try to keep the price as reasonable as possible.

Here is a guide to price your items resonablely to make money with your laser engraver.

Step 7: Grow Your Laser Engraving Business

grow a laser engraving business

When you want to make a living through the laser engraving and cutting business, you need to grow it gradually. For growth, you need some reliable customers or partners.

If you are making customized gifts and items, you can contact companies and businesses and tell them about the customized gifts and boxes you make. They might ask you for special corporate boxes, keychains, pens, or anything they want.

You can contact nearby schools and show your engraved products. It could be wooden alphabets and numbers, wooden toys, building blocks, DIY toys, etc. 

Nearby stores also require wall clocks, toys, customized items, décor items, and many other things. You can show your product range and ask about their requirements.

The more reliable customers and partners you have, the more reliable your business will be. You will have a constant income stream.

Step 8: Improve Your Productivity

Once you have reliable customers, a healthy online seller profile, and constant orders to work on, it is time to scale your business. You need more machines to increase productivity.

If you have xTool D1 Pro diode laser machine, you can get a higher power laser module and other accessories, such as extension and rotary attachment. You can also get the infrared laser module to engrave more objects.

cylindrical products made by a laser engraver

You can also get a CO2 laser machine as it is capable of cutting and engraving a wide range of materials. It has the potential to increase your product range. Upgrade your existing machine and buy new ones gradually, then you can quickly scale your business and increase productivity.


Starting a laser engraving and cutting business is not extremely complex. If you know the right path to follow, you can start the business on your own. We have explained eight essential steps that are required to start the business. You need to pay attention to every step because each has its distinct importance. These steps give you a clear picture of what you can do, how to do it, and what to expect in the end. Once you grasp all these steps, you are ready to kickstart a successful laser engraving business right from your home, garage, or shop.

For more questions. Please join our Facebook group to get inspired!