10 Top-selling Craft Business Ideas of 2023

door Shopify API Geplaatst in May 11, 2023

Are you passionate about creating unique, handmade items and looking for a way to turn your hobby into a profitable business venture? If so, consider starting a craft business with laser engraving. Laser engraving technology has revolutionized the world of crafts, allowing DIYers, hobbyists, and artisans to create intricate, personalized designs with precision and efficiency. With a laser engraver, you can use various materials to create personalized products and cater to various niche markets, making your craft business stand out from the competition.

In this comprehensive guide, we will explore the ins and outs of starting a laser-engraved craft business, including understanding what a craft business entails, assessing its profitability, and learning the essential steps to set up your own successful craft business. Additionally, we will provide ten profitable craft business ideas to spark your inspiration and recommend the best laser engravers to get started. So, let's embark on this exciting journey to turn your passion into profit with the power of laser engraving.

In This Article

  • What Type of Business is a Craft Business?
  • Is a Craft Business Profitable?
  • How to Start a Craft Business?
  • 10 Profitable Craft Business Ideas to Turn Your Passion into Profit
  • Best Laser Engravers to Start a Craft Business
  • Conclusion

What Type of Business is a Craft Business?

A craft business is a type of business that sells handmade or customized products. These businesses often cater to niche markets, offering unique, personalized, and high-quality products that stand out from mass-produced alternatives. The craft industry encompasses a diverse range of artistic disciplines, including woodworking, jewelry making, leatherworking, textiles, and more.

In recent years, the craft business landscape has evolved with the integration of technology, such as laser engraving, which has opened up new possibilities for artisans to create intricate designs and add personal touches to their products. By incorporating laser engraving into their craft, business owners can enhance and broaden their offerings and increase the value of their products, ultimately attracting more customers.

A craft business can operate online or offline, or both. Some common ways to sell your craft products are:

  • Online platforms: You can sell your products on online platforms such as Etsy, Amazon Handmade, eBay, or your own website. Online platforms allow you to reach a wider audience and run your craft business from home.
  • Craft fairs and markets: You can sell your products at local or regional craft fairs and markets. Craft shows and markets allow you to interact with your customers face-to-face and showcase your products in person. 
  • craft show booth
  • Wholesale: You can sell your products to other businesses such as retailers, boutiques, or gift shops. Wholesale allows you to sell your products in bulk and generate steady income. 
  • Consignment: You can sell your products on consignment at other businesses such as galleries or coffee shops. Consignment allows you to display your products at different locations without paying upfront fees. Instead, you need to share a percentage of your sales with the consignee.

Many craft business owners start by working from home or setting up a small studio before expanding into a dedicated retail space or workshop as their business grows.

Is a Craft Business Profitable?

The profitability of a craft business depends on several factors, including the quality and uniqueness of the products, market demand, effective marketing strategies, and efficient cost management. Craft businesses that create distinctive, high-quality items and cater to niche markets tend to have higher profit margins compared to those offering generic, mass-produced goods.

Laser engraving can significantly increase the profitability of a craft business, as it allows for the creation of intricate, personalized designs that appeal to a wide range of customers. Laser-engraved products often command higher prices due to their custom nature and the level of skill and technology involved in their production. Moreover, laser engraving technology enables artisans to work with various materials, such as wood, acrylic, leather, metal, and glass, allowing them to diversify their product offerings and cater to different customer preferences.

craft show booth

Effective marketing is crucial for the success and profitability of a craft business. By leveraging online platforms such as Etsy, Amazon Handmade, and social media channels, craft business owners can reach a broader audience and generate more sales. Additionally, participating in craft fairs, art exhibitions, and local community events can help increase visibility and build brand recognition.

Another essential aspect of a craft business's profitability is cost management. By sourcing materials at competitive prices, optimizing production processes, and minimizing overhead costs, craft business owners can maximize their profit margins.

How to Start a Craft Business?

Starting a craft business involves several crucial steps to ensure its success. In this section, we will guide you through each step to help you embark on your entrepreneurial journey.

1. Identify your niche and target market

Start by considering your skills, interests, and the crafts you are passionate about creating. Once you have a clear idea of the types of products you want to offer, research the market demand for those items. To do this, you can:

  • Analyze online marketplaces: Browse popular online marketplaces like Etsy and Amazon Handmade to identify top-selling products and trends in your chosen niche. Pay attention to customer reviews and feedback to gain insights into their preferences and needs.
  • Investigate social media platforms: Social media can be a great source of information about current trends and customer preferences. Look for popular hashtags, influencers, and groups within your niche to get a sense of what types of products and designs are resonating with your target audience.
  • Attend craft fairs and exhibitions: Visit local and regional craft fairs to see what other artisans in your niche are creating and selling. This will help you understand the competition and identify potential gaps in the market that your products can fill.
  • Conduct surveys and interviews: Reach out to potential customers and ask for their input on your product ideas. You can create online surveys, conduct in-person interviews, or engage in conversations on social media platforms to gather valuable feedback and insights.

By researching the market demand and understanding your target audience's needs, you can choose a niche that will help your craft business stand out from the competition and cater to a specific customer base.

2. Create a business plan and set goals

Before diving into your craft business, it's essential to have a well-thought-out business plan to serve as a roadmap for your venture. A comprehensive business plan helps you outline your objectives, strategies, and resources required to achieve success. 

3. Invest in the right laser engraver

Choose a laser engraver that best suits your needs, considering factors like budget, materials you plan to work with, and the size of your projects. Research different models and brands, and read reviews from other users to make an informed decision. Remember that investing in a high-quality machine can improve your productivity and the quality of your products.

Compare Laser Engravers

4. Develop and refine your craft products

Before launching your craft business, spend time creating and refining the crafts you plan to sell. This step is crucial for ensuring that your products are of high quality, unique, and appealing to your target audience. Here's how to approach this process:

  • Experiment with materials and techniques: Test different materials and laser engraving techniques to find the best combinations for your products. Consider factors like durability, aesthetics, and ease of production when choosing materials and methods.
  • Create prototypes: Design and produce prototypes of your products to evaluate their functionality, appearance, and overall quality. Use feedback from friends, family, or potential customers to make improvements and perfect your designs.
  • Establish a signature style: Develop a consistent style that distinguishes your crafts from those of your competitors. This signature style can be based on specific design elements, colors, patterns, or themes that resonate with your target market.
  • Optimize production processes: Streamline your production processes to improve efficiency, reduce waste, and minimize costs. This could involve investing in better tools, organizing your workspace, or implementing time-saving techniques.
  • Price your products appropriately: Determine the appropriate pricing for your products based on factors like production costs, market demand, and the value you provide to customers. Ensure that your prices are competitive while still allowing for a healthy profit margin.

5. Build an online presence

Establishing an online presence is crucial for reaching a wider audience and generating sales for your craft business. Create a professional website to showcase your products, and utilize social media platforms to connect with potential customers. Consider selling on online marketplaces like Etsy or Amazon Handmade to further expand your reach.

6. Take care of legal and financial aspects

Ensure that your craft business complies with local regulations by obtaining necessary permits and licenses. Familiarize yourself with tax requirements and consider consulting with a financial professional for guidance. Don't forget to get insurance to protect your business from potential risks.

7. Organize your workspace and manage your time

Set up a dedicated workspace for your craft business, whether it's a spare room at home or a rented studio. Make sure your workspace is well-organized and equipped with the tools and materials you need. Establish a routine and set aside time for creating, marketing, and managing your business.

8. Diversify your income streams

Offer workshops, classes, or tutorials

10 Profitable Craft Business Ideas to Turn Your Passion into Profit

Now that you have a foundation for starting your craft business, it's time to explore some profitable ideas that you can create using laser engraving technology. Here are ten inspiring options to consider:

1. Personalized jewelry

handmade jewelry

Custom-made jewelry is a growing trend, as customers appreciate unique, meaningful accessories. Examples include necklaces, bracelets, rings, and earrings with laser-engraved names, initials, or symbols. Materials commonly used are metal, wood, and acrylic. These items are perfect for gifting or as everyday wear.

2. Custom local laser engraving service

Custom Local Laser Engraving is an excellent addition to the list of craft business ideas. With the increasing popularity of searches like "laser engraving near me," craftsmen can capitalize on this trend by offering custom laser engraving services within their local community. By providing local laser engraving services, craftsmen can attract customers who appreciate the convenience of working with a nearby engraver. This enables faster turnaround times, personalized service, and the opportunity for face-to-face consultations.

To promote a custom local laser engraving business, craftsmen can leverage online local business directories such as Google My Business, Yelp, and Thumbtack. These platforms allow business owners to create profiles showcasing their services, location, contact information, and customer reviews. By optimizing their profiles with relevant keywords and engaging descriptions, craftsmen can increase their online visibility and attract potential customers searching for laser engraving services in their area.

screenshot of searching laser engraving near me

Furthermore, engaging with customers through these platforms by responding to reviews, answering questions, and sharing updates on new services or projects can help build a strong online presence and establish trust with potential clients. This, in turn, can lead to increased customer inquiries, bookings, and ultimately, business growth.

3. Custom clothing and accessories

custom t shirts
custom canvas bag

Personalized clothing and accessories are gaining popularity, with items such as apparel, bags, and shoes featuring laser-engraved names, logos, or intricate patterns. Materials like leather, fabric, and synthetic textiles are often used. These products appeal to individual customers or businesses seeking custom branding.

4. Laser-cut home decor

handmade acrylic lamp
handmade wood wall art

Unique home decor items are highly sought after, with wall art, decorative panels, and functional items like coasters and clocks featuring laser-cut designs. Wood, acrylic, and metal are common materials for these products. These items can be targeted for housewarming gifts or general home decoration.

5. Leatherworking

custom leather items

Leather goods with laser-engraved patterns or personalization options are attractive and stylish. Wallets, belts, and bags are popular examples. Genuine and synthetic leather are often used. These products are suitable for gifts for various occasions.

6. Laser-cut wedding and event decor

wedding sign
wedding table numbers

Personalized decorations and favors for weddings, birthdays, and other special events are becoming increasingly popular. Customized invitations, table settings, signs, and keepsakes provide a personal touch to any celebration. Materials like paper, acrylic, and wood are typically used for these items.

7. Acrylic crafts

acrylic crafts

Acrylic items like jewelry, ornaments, and display pieces, created using laser engraving or laser cutting technology, showcase stunning designs. Translucent and colorful effects offer diverse creative possibilities. These crafts can be marketed for various occasions, including birthdays, holidays, or as home decorations.

8. Personalized pet products

personalized pet tag

The pet industry continues to grow, and pet owners love customized products for their furry friends. Custom-engraved pet tags, collars, and accessories are popular, as well as personalized pet memorabilia like photo frames or keepsake boxes. Metal, acrylic, and fabric are common materials for these items.

9. Laser-etched glassware

laser etched glassware

Elegant glass items like wine glasses, beer mugs, and vases with laser-etched designs or monograms are in high demand. These make excellent gifts and can also be marketed to restaurants, bars, or event planners. Glassware is suitable for various occasions, including weddings, anniversaries, or corporate events.

10. Custom stationery and paper goods

handmade paper lamp

Personalized stationery, greeting cards, and paper-based decorations created using laser engraving and cutting technology are popular choices. A variety of styles and themes can be offered to appeal to different customer preferences. These items can be targeted for occasions like weddings, birthday, baby showers, or holidays.

These ideas serve as a starting point to spark your creativity and inspire your laser-engraved craft business. Remember to consider your skills, interests, and market research when selecting the most suitable ideas for your venture.

Best Laser Engravers to Start a Craft Business

Best portable laser engraver for craft business

In the world of craft businesses, having a portable, powerful, and versatile laser engraver can make all the difference. The xTool F1 offers numerous features that can elevate your business and enhance your creativity. Let's explore the key benefits of the xTool F1 for your craft business:

Exceptional Speed and Accuracy: Thanks to the advanced industrial-grade galvanometer technology, the xTool F1 delivers unparalleled speed and accuracy. With an engraving speed of up to 4,000m/s and 0.00199mm accuracy, you can produce high-quality crafts quickly and efficiently, giving your business a competitive edge.

how fast xtool f1 engraves

Portable and Versatile: Catering to the needs of modern craft businesses, the xTool F1 is designed for both handheld and desktop use. Its handheld design enables you to engrave walls and vertical objects effortlessly, and its compatibility with a rotary attachment enables you to engrave cylindrical and spherical objects, expanding the range of services you can offer your clients. Its compatibility with various operating systems, including Windows, macOS, iPadOS, iOS, and Android, enables you to process your designs on the go and offer unique, personalized services to your clients.

xtool f1's multiple ways of engraving
xtool f1's adapted devices

Wide Range of Materials: The xTool F1's dual-laser system allows you to work with over 300 types of materials, opening up a world of possibilities for your craft business. From wood and leather to metals and plastics, you can create diverse and innovative products that cater to different market segments.

xtool f1 has two laser included
xtool f1's compatible materials

Live Engraving Preview: The xTool F1's live preview technology ensures that your designs are perfectly positioned on the object, reducing material waste and boosting your business's efficiency. This feature allows you to make adjustments as needed before engraving, ensuring customer satisfaction and minimizing errors.

xtool f1's frame preview
xtool f1's graphic outline preview

Safety Features: Prioritizing user safety, the xTool F1 comes with an enclosed laser and a built-in exhaust system that removes smoke and fumes, which prevents the exposure to laser and ensures a well-ventilated working area.

Incorporating the xTool F1 into your craft business can significantly enhance your productivity and creativity, allowing you to offer unique, high-quality products to your customers. Its speed, accuracy, and versatility make it an invaluable addition to any craft business looking to stay ahead in the competitive market.

Buy xTool F1

Best entry-level laser engraver for craft business

As a craft business owner, choosing the right laser engraver is crucial for your success. The xTool D1 Pro is the perfect entry-level laser engraver for beginners and small businesses, offering a range of features that make it a valuable addition to your workspace. Here's what makes the xTool D1 Pro an excellent choice for your craft business.

Affordable and High-Accuracy: The xTool D1 Pro is a cost-effective option that delivers impressive accuracy without breaking the bank. This budget-friendly yet high-precision machine allows you to create intricate and detailed designs, setting your craft business apart from the competition.

Compact Design: With its small footprint, the xTool D1 Pro fits comfortably in your home or small workspace without compromising on performance. Its compact design makes it easy to move and store when not in use, maximizing the efficiency of your workspace.

xtool d1 pro

Wide Material Compatibility: The xTool D1 Pro can engrave and cut various materials, such as wood, leather, acrylic, paper, and some metals. The 20W and 40W laser modules even offer metal color engraving with over 340 colors, giving you the flexibility to create unique and diverse products that cater to a broader audience. This versatility ensures that your craft business can offer a wide range of personalized items, increasing your customer base and profits.

color laser engraving on metal

High-Speed Productivity: With a maximum speed of 400mm/s, the xTool D1 Pro enables you to complete projects quickly and efficiently. This increased productivity means you can fulfill more orders and expand your business faster, giving you a competitive edge in the market.

Versatile Laser Modules: The xTool D1 Pro offers four laser module options (5W, 10W, 20W, and 40W) to cater to your specific needs. The 5W and 10W modules deliver ultrafine engraving, capturing even the most intricate details in your designs. On the other hand, the 20W and 40W modules provide deep cutting capabilities, enabling you to work with thicker materials and create more complex products.

laser cutting

Exceptional Accuracy: The xTool D1 Pro boasts an engraving/cutting accuracy of 0.0004 inches and a repositioning accuracy of 0.0007 inches, ensuring that your designs are brought to life with precision and detail. This level of accuracy allows you to create high-quality products that will impress your customers and set your craft business apart.

User-Friendly: The xTool D1 Pro is easy to use, featuring a simple 3-step laser focus and beginner-friendly software (xTool Creative Space). This software streamlines your workflow, making it simple for even first-time users to create stunning engraved and cut products. Its user-friendly interface ensures that you can focus on designing and creating without any unnecessary complications.

Large Engraving Area: With a 430x390mm engraving area, the xTool D1 Pro offers ample space for your projects. You can further extend this area using extensions, allowing you to work on larger items and increase the diversity of your product offerings. Additionally, you can increase the maximum workpiece height with risers, accommodating taller or thicker items and opening up new possibilities for your craft business.

Upgradable with Accessories: The xTool D1 Pro is compatible with a range of accessories, such as the RA2 Pro rotary attachment for engraving cylindrical and spherical objects, and extension kits to expand the working area. These accessories help you to broaden your product range, catering to different customer needs and increasing your business's versatility.

laser engraving tumbler

Safety Features: The xTool D1 Pro is designed with safety in mind, incorporating various safety features to ensure a secure working environment. These include an emergency stop function that activates in case of detected flames, smoke, or tipping. This safeguard ensures that both you and your workspace are protected from potential accidents during the engraving process.

In summary, the xTool D1 Pro is an ideal entry-level laser engraver for craft businesses, offering a combination of affordability, precision, and versatility. Its user-friendly interface, wide range of material compatibility, and upgradeable accessories make it a valuable investment for your growing business. By selecting the xTool D1 Pro, you'll be well-equipped to create high-quality, personalized products that will delight your customers and set your craft business apart from the competition.

Buy xTool D1 Pro

Best powerful laser engraver for craft business

As your business expands, it's essential to have a laser engraver that can keep up with your increasing demands, and the xTool P2 is the perfect solution. Packed with innovative features and exceptional power, this CO2 laser cutter enables you to broaden your product offerings, improve your production efficiency, and take your craft business to the next level.

Unparalleled Power for Your Craft Business: With a whopping 55W of optical power, the xTool P2 allows you to cut and engrave materials with remarkable speed and precision. This powerful laser machine can complete projects 6-12 times faster than diode laser engravers, boosting your productivity and helping you meet your growing customer demands.

Automatic Passthrough for Limitless Creative Possibilities: The xTool P2's automatic passthrough feature eliminates size restrictions, allowing you to work on materials of virtually any length. This groundbreaking feature enables you to expand your product offerings and take on larger cutter projects that your competitors may not be able to handle.

xtool p2 auto passthrough

Curved Surface Engraving for Unique Product Offerings: With the xTool P2, you can effortlessly engrave curved surfaces, unlocking a new realm of creative possibilities for your craft business. This innovative feature allows you to stand out from the competition by offering unique, personalized products that were once considered impossible with traditional laser engravers.

360-Degree Cylindrical Engraving for Expanded Product Range: Compatible with the xTool RA2 Pro, the world's first 4-in-1 rotary attachment, the xTool P2 allows you to engrave cylindrical and spherical objects in 360 degrees. This capability unlocks new product options, helping you distinguish your craft business from competitors.

Large Working Area for Increased Flexibility: The xTool P2's spacious working area ( 26"×14") accommodates larger projects and enables batch processing, allowing you to complete multiple orders simultaneously. This feature not only maximizes your productivity but also helps you better manage your workflow during peak business periods.

Extensive Material Compatibility for Diverse Product Lines: The xTool P2 is compatible with a wide range of materials, including both non-metals and metals. This versatility empowers you to diversify your product offerings and cater to a broader customer base, ultimately driving business growth.

Unmatched Safety Features for Peace of Mind: The xTool P2 boasts an array of safety features, ensuring that you can operate the machine with confidence. From its enclosed design and automatic lid lock to its emergency button and fire safety kit compatibility, you can trust the xTool P2 to prioritize safety in your workspace.

Buy xTool P2


In conclusion, the laser engraving industry presents a plethora of opportunities for craft businesses, both new and established. By investing in the right laser engraving machines, such as the xTool D1 Pro for entry-level and the xTool P2 for more powerful and advanced applications, craftsmen can expand their product offerings and cater to a wide range of customer needs. By staying informed of the latest trends, tools, and techniques, craft businesses can capitalize on the growing demand for laser-engraved products and create a successful and profitable venture in this booming industry.